Seasonal Business

You know the feeling. September hits and you are turning down work. Crews are booked solid. Revenue is strong. Then December arrives and the schedule is half empty. January is worse. You are dipping into reserves, wondering if you should lay off a crew member, and counting the days until spring. This cycle is not unique to one industry. It hits landscapers, concrete contractors, painters, pool service companies, tree care providers, roofers, and dozens of other trades that depend on weather and seasons. The work is out there for part of the year. The challenge is staying profitable during the other part. ...

Spring hits and your phone explodes. Forty-seven missed calls by Tuesday. Text messages stacking up. Voicemails you’ll never get to. Everyone wants their lawn to look good again, and they all want it yesterday. By the time you surface for air, half those leads have called someone else. The ones you did reach want estimates, which means stopping what you’re doing to measure properties and send quotes. Then following up. Then scheduling. Then reminding crews where to go tomorrow. ...