Gym

January was incredible. You signed 140 new members in four weeks. By March, 60 of them were gone. Some canceled outright. Most just stopped showing up, and you didn’t notice until the churn report hit at the end of the quarter. The fitness industry has a well-known problem: the average gym loses 30 to 50% of its members every year. Acquiring a new member costs 5 to 10 times more than keeping an existing one. Yet most gym owners spend 80% of their marketing budget on acquisition and almost nothing on retention. ...