I build the website, the tracking, and the back-office plumbing that small businesses actually run on
Get off the platform you are renting, know where your leads come from, and stop losing the work that arrives by email. One person, fixed scope, and you own everything at the end.
Three things that quietly cost small businesses money
If none of these is your Tuesday, I am the wrong person and you should stop reading.
You are renting your website. It sits on a platform, it renders fine, and it does nothing. There is no proper way to capture a lead, nothing you publish ranks for anything, and the content lives inside somebody else's product. Moving means starting again, so nobody moves.
You cannot say where work comes from. Maybe ads run without a pixel, or with one nobody has checked in a year. Maybe analytics is recording your own visits alongside real ones. Either way, when you ask which enquiries came from where, nobody can answer.
The admin eats the week. Requests arrive by email in no consistent format. Work orders are on paper. Quotes go out and nobody follows up. Nothing that happened yesterday is visible today without asking someone who was there.
Nobody is doing anything wrong here. All of it works, right up until one person is on holiday or one thing gets missed, and then it turns out nothing was written down.
What I build, in the order most people need it
Three lines of work. Most people start with one and add the others later, or never.
A website you own outright
Off the platform you are renting and onto your own domain and hosting, with the content in plain files rather than locked in a page builder. Lead capture that reaches a real inbox with the source attached. A blog a non-technical person can post to, structured so search engines can read it.
Hosting runs a few dollars a month, and there is no platform fee at all. This site is the example, and you can check it yourself.
Tracking that tells you the truth
Analytics that records real visitors instead of your own browsing. Conversion events that fire on the things that matter. Ad pixels installed and actually verified. Form submissions tagged so an enquiry can be traced back to what produced it.
The cost here is your ad spend, not the plumbing.
The back-office work that eats the week
Inbound requests classified and pulled into one shared sheet, so nobody re-reads every email. Paper forms replaced by something a technician fills on a phone. Follow-up drafted automatically for you to review. A weekly report that arrives without anyone building it.
Built on Outlook, Excel, QuickBooks and the rest of what you already run. Usually $20 to $50 a month in software and API cost.
Two routes, and I tell you which one fits
Nearly everything above can be built cheaply and flexibly, or bought as a polished commercial platform that costs more every month. Neither is right for everyone. I will tell you which one your situation favours and what is wrong with it, including when the answer is the smaller number.
On the last engagement I scoped, I recommended against the more expensive option in writing, before being asked.
Where each of these stops, and why I lead with that
A new website does not create demand. It captures demand that already exists and is currently leaking. If nobody is searching for what you do, a better site is not the first problem to solve, and I will say so.
Measurement does not improve the offer. Tracking tells you what happened. It will not rescue an ad for something people do not want, and it will not make a slow quote competitive.
Automation handles the common cases and flags the rest. Edge cases are the norm in this kind of work. Anything involving pricing judgement, or whether you can actually do the job, stays with the person who knows. That boundary is a design decision, not an apology: getting it wrong the other way is how a team stops trusting the thing in week two.
What it costs, split into my fee and your software bill
Those two usually get quoted together, which is how the monthly number ends up hiding the real one.
$500
Fixed, and credited against a build if you go ahead
Send me the site you have, a week of your real email, or both. I read what you send and reply with a written document: the opportunities in priority order, and for each one two routes with real monthly costs and the honest downside of each. If you stop here, the document is yours to act on however you like.
$3,000 to $6,000
Usually about four weeks
My fee for building it, training whoever uses it, and documenting how it works. Software and API costs are separate, run roughly $20 to $50 a month for the low-cost route, and are billed to you directly rather than marked up through me.
These are introductory rates, and deliberately so. I would rather earn the next few engagements than squeeze them, and the price reflects that. It goes up later.
Who you would be working with
One person, and you have already found him
I am Kenyon Sutherland. Five years in IT and cybersecurity at technology startups, building internal systems, managing integrations, and leading security initiatives. When you call, you get me. When something breaks, I fix it.
Your data never leaves your tenancy
Everything lives in your own Microsoft environment, SharePoint or OneDrive, under the access controls you already have. No customer data on external servers.
You own it at the end
The files, the flows, the documentation. Standard formats throughout, so it moves into an ERP later instead of trapping you, and nothing I build needs me to open it. Ongoing support is available and optional.
What happens if I get hit by a bus
Fair question to ask of anyone who works alone, and most consultants will not answer it. The work is phased so you always have something usable, the scope is fixed so there is no open-ended commitment, and everything is built in standard formats that any competent person can pick up. Nothing I build depends on me being around afterwards.